My dear readers, here is a quick guide to those of you who want to broaden your knowledge about Digital Marketing.
Many people are a bit thrown if you mention Google Analytics to them.
Google Analytics is a powerful and manageable tool used to analyse how users visit a website and see how they interact with it.
If you want to more about Google Analytics I would advise you to do a course online via Google Academy. Click here to sign up https://analytics.google.com/analytics/academy/
I did this course and it contains videos and assessments. Once completed and passed all the assessments with an average of 80% you are awarded a completion certificate which is valid for 2 years. The best part is that it is free. All you need to do is sign up using your gmail address and you are ready to go. I find this course amazing and very informative.
Have you ever wondered if your Newsletters are effective?
The answer is simple: use MailChimp.
MailChimp is an online tool used to send and analyze Newsletters. It analyses how many have opened your Newsletters, how many email addresses have bounced back which means the email address given was incorrect or spelt incorrectly and how many subscribers of your Newsletters have unsubscribed.
You can use this data mentioned above and process it into reports into Google Analytics. This report can be used to make your Newsletter more effective. Just a warning: once the data is processed through Google Analytics into reports it cannot be changed even if your users behaviour changes.
In my next blog I will explain how the tools we Digital Marketers use to analyse users to see if the website given passes or fail as an effective website.