Beginner’s Guide to Google Analytics

My dear readers, here is a quick guide to those of you who want to broaden your knowledge about Digital Marketing.

Many people are a bit thrown if you mention Google Analytics to them.

Google Analytics is a powerful and manageable tool used to analyse how users visit a website and see how they interact with it.

If you want to more about Google Analytics I would advise you to do a course online via Google Academy. Click here to sign up https://analytics.google.com/analytics/academy/ 

I did this course and it contains videos and assessments. Once completed and passed all the assessments with an average of 80% you are awarded a completion certificate which is valid for 2 years. The best part is that it is free. All you need to do is sign up using your gmail address and you are ready to go. I find this course amazing and very informative.

Have you ever wondered if your Newsletters are effective?

The answer is simple: use MailChimp.

Image result for mailchimp icon

MailChimp is an online tool used to send and analyze Newsletters. It analyses how many have opened your Newsletters, how many email addresses have bounced back which means the email address given was incorrect or spelt incorrectly and how many subscribers of your Newsletters have unsubscribed.

You can use this data mentioned above and process it into reports into Google Analytics. This report can be used to make your Newsletter more effective. Just a warning: once the data is processed through Google Analytics into reports it cannot be changed even if your users behaviour changes.

In my next blog I will explain how the tools we Digital Marketers use to analyse users to see if the website given passes or fail as an effective website.

Gloves that speak

I have always been fascinated by sign language and thought I would really like to learn it. Most of us have probably experienced a deaf person ‘speaking’ sign language and have had no idea what that person is trying to say? Thanks to Navid Azodi and Thomas Pryor I don’t need to learn sign language any more.

Here’s the solution to that problem. Introducing the new techno gloves:

Techno gloves

Gloves that ‘speak”

These gloves convert sign language words and letters to text and speech. These gloves are called SignAloud, and were invented by undergraduate students, Navid Azodi and Thomas Pryor, from the University of Washington.

How do these gloves work?

These gloves have sensors which are attached to the gloves. The sensors measure your hand position and movement. This creates data which is sent to a computer via Bluetooth and that data is then converted to word and text which can be heard or read by the listener.

Navid Azodi and Thomas Pryor state that the gloves are there to help create a “communication bridge” between the deaf and the people who can hear.

The gloves allow the deaf to communicate simultaneously with the hearing without changing the way the deaf interact with each other.

Azodi and Proyer want to improve on their prototype. To convey meaning, sign language does not only include hand signs, but also facial expression and body language.  To improve on their prototype the inventors will have to find a way to incorporate gestures and facial expressions. For example  a person could greet a person by shaking his  hand. If the person frowned of smiled would convey two different interpretations to the hand shake.

So if you need help understand a person who is deaf get them to use these gloves or learn sign language.

Want to watch the video about these gloves? Click here on the link below:

http://www.npr.org/sections/alltechconsidered/2016/05/17/478244421/these-gloves-offer-a-modern-twist-on-sign-language

 

 

 

 

 

 

 

 

 

Facebook’s new 360 view camera

Ever watched a video and always wondered what was just off the screen? Does the top half match the bottom half? Does the perfect face to your favourite actor match the not so perfect PJ’s at the bottom? Want to know what it feels like to be in the picture and be able to turn around absorbing the full view? To be able to experience this awesome 360 view photo, download the Iphone app and have many adventures with your phone.

What the 360 camera shows compared to a normal photo

What the 360 camera shows compared to a normal photo

A perfect way to use this amazing 360 camera is when you go hiking and you want to capture the beautiful landscape or you can even capture the perfect sunset on the beach?

How does this 360 camera work?       

You can simply take a panorama photo or you can use the 360 camera app or 360 camera to capture your unique 360 degree photo. Then post it on Facebook like an ordinary photo for everyone to see, like or even share.

How to identify if the picture is a 360?

Once the photo has been shared on Facebook, you, as the viewer, can identify the 360 photo by identifying the compass on the right side of the photo. In order to see the 360 view you can tap on your screen and drag it or, a simple way would be to turn your whole body while looking at the screen.  The image will change as if you were turning in the photo itself.

Samsung Gear VR (Virtual Reality) also features this 360 camera app. The only difference is that the compass icon is found on the left side instead of the right.

Unfortunately if you want to enjoy all the filters/ features the app offers you have to buy the features. For example you have to buy the 360 selfie for R37.99.

Try it, snap it, love it and share it. To read more about the 360 camera read this article on http://newsroom.fb.com/news/2016/06/introducing-360-photos-on-facebook/.

Happy 25th Anniversary on the the first website to go public

Today is a special day. Today we are celebrating the very first website that went live to the  public. As a digital marketing student this is an exciting day as without the World Wide Web we would not be able to do our jobs. Our long-term goal is to be known for the Digital skills we posses and the ones we are still developing. This website that was developed and made public was created by Sir Tim Berners-Lee. It was just a basic page with words that were hyperlinked to connect to the other pages.  Tim Berners-Lee believed strongly that academic information should be freely available to everyone. Berners-Lee  information to be shared throughout the world by simply sharing information through documents and links navigated with a simple search function.

The NeXT computer that was used by Sir Tim Berners-Lee

The NeXT computer that was used by Sir Tim Berners-Lee

Sir Berners-Lee worked on this project in many steps.  The very first step he took, was launching the first web page from his NeXT computer (as seen in the picture above) at CERN’s headquarters in Geneva.

It is actually scary to see how fast time has flown and how things have developed digitally in the last 25 years.  I  honestly look forward to development and changes  in the next 25 years. Who knows what might happen?  However, I can assure you this my dear readers: with the rate technology is growing at the moment, what will happen tomorrow, next week, next month or even next year is an adventure waiting to be explored and a story waiting to be told!

To read more http://www.telegraph.co.uk/technology/2016/08/06/the-worlds-first-website-went-online-25-years-ago-today/

Coke’s new Olympic bottle

Welcome back my dear readers.  In this post I will be writing about Coke and how they stay updated with the new trends. As a digital marketing student and a fan of the Olympics, which was set in Rio de Janerio from 5 to 21 August 2016, I obviously looked to the Olympics to study possible new trends. Many companies sponsor the Olympics. One such major company is one we all know – Coke. Coke has been a sponsor of the games since the ninth   games in 1928. To stay updated with the events and the trends in the market, Coke changes their bottles according to the trend that is happening e.g.

2010 COKE

Coke’s bottle design for Fifa Soccer World Cup in 2010

 

As a proud sponsor of the 2016 Olympics, Coke customised a new bottle just for this special event.

Coke 2016

Coke’s new bottle made just for the Olympics

These are the two bottles of Coke with are available for the 2016 Olympics. (left to right) Normal Coke in the red bottle and the Coke Zero in the black bottle. These unique and customised Coke bottles are found and sold in Woolworths for R20.

Coke was found in 1886. An interesting fact about Coke is that at one stage the label was green. However, they changed it back to red after Coke received complaints. Many of the bottles, which are produced to commemorate important events, can become collector’s items.

Digital marketing student are always aware and on the lookout for new looks and trends and how packaging changes to meet these trends or even set new trends. When I saw the new Coke bottles I thought they were awesome as they used colours and figures relating to the Olympics.  A swimming figure on a red background has been used on the regular Coke bottle and an athlete runs around the black Coke Zero bottle. Another advantage of the Coke bottles is they keep cool as they are made of metal.

The next big Olympics will be held in Japan in 2020.  One wonders what Coke will come up with then. Please comment and tell me what you think of the Olympic Coke bottle.

 

 

 

 

 

 

 

 

 

Free State Wine Show

Come join us at Bloemfontein now before 5 August

Try some of our award-winning selection of wines at Emoya Estate

Come join our annual Free State Wine Show in Bloemfontein. Our show starts on the 4 August at 17:00 – 21:00 and ends on the 5 August at 17:00 at the Emoya Hotel Conference Centre, 7 Kleynans Avenue, Gloenvlei Bloemfontein. Come choose our wonderful selection of award-winning wines regins e.g. Stellenbosch, Paarl, Hermannus, Robertson and many more to mention. Come visit us and find out our wonderful wine selection.

Free-State Wine Show

Come join our Free-State Wine Show

Come book your ticket now on Computicket. You can even order and have Cyberceller deliver right at your doorstep.

Rotary International, raised money from all the ticket sales and wine donations to all regional wine shows, exceeded R120 000 in 2015. This annual wine show supports the Rotary Club of Bloemfontein Raadzaal as a contribution and participation to the local community. The Wine Show has First National Bank as one of their sponsors. According to First National Bank their strategy is to support local and community events. This show the potential growth and sustainable growth in their local economy. The sponsorship of First National Bank is also to reaffirm their dedication for providing clients with an experience that is beyond the customer’s expectation. If the expectations are met then the customers are happy with the service of First National Bank. First National Bank would like to make a long lasting connection with new and existing clients. First National Bank will keep that long lasting bond their have with their customers, therefore the customers will remain brand loyal and will keep on using First National Bank.

As such we love everyone to join our event we cannot have people under the age of 18 are not allowed.